Course Content
Module 1: Introduction to Digital Marketing
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7 Topics
1 Quiz
Introduction to Digital Marketing
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Course Overview and Objectives
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What is Digital Marketing?
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Importance of Digital Marketing in Business Growth
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Digital Marketing vs. Traditional Marketing
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Overview of the Digital Marketing Landscape
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Key Terms and Definitions
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Module 1: Introduction to Digital Marketing
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Module 2: Building a Successful Digital Marketing Strategy
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7 Topics
2 Quizzes
Building a Successful Digital Marketing Strategy
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What is a Digital Marketing Strategy?
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Setting SMART Goals
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Identifying Target Audience and Buyer Personas
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Competitive Analysis
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Choosing the Right Digital Marketing Channels
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Measuring and Analyzing Your Strategy
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Module 3: Content Marketing
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Module 2: Building a Successful Digital Marketing Strategy
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Module 3: Content Marketing
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7 Topics
Content Marketing
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Introduction to Content Marketing
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Types of Content
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Content Marketing Strategy
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Content Creation Tips and Tools
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Publishing and Promoting Content
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Measuring Content Marketing Success
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Module 4: Search Engine Optimization (SEO)
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7 Topics
1 Quiz
Search Engine Optimization (SEO)
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Basics of SEO
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On-Page SEO: Keywords and Meta Tags
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Off-Page SEO: Backlinking and Social Signals
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Technical SEO: Website Speed, Mobile Optimization
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SEO Tools and Resources
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Tracking SEO Success Metrics
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Module 4: Search Engine Optimization (SEO)
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Module 5: Social Media Marketing
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7 Topics
1 Quiz
Social Media Marketing
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Introduction to Social Media Marketing
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Overview of Major Social Media Platforms
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Creating a Social Media Strategy
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Building and Engaging Your Audience
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Social Media Advertising
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Measuring Social Media Performance
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Module 5: Social Media Marketing
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Module 6: Pay-Per-Click Advertising (PPC)
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7 Topics
1 Quiz
Pay-Per-Click Advertising (PPC)
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Basics of PPC Advertising
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Platforms for PPC: Google Ads, Bing Ads, Social Media Ads
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Keyword Research for PPC
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Writing Effective Ad Copy
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Setting Up a PPC Campaign
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Measuring and Optimizing PPC Campaigns
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Module 6: Pay-Per-Click Advertising (PPC)
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Module 7: Email Marketing
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7 Topics
1 Quiz
Email Marketing
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Introduction to Email Marketing
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Building an Email List
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Segmenting Your Audience
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Crafting Effective Email Campaigns
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Automation in Email Marketing
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Measuring Email Marketing Success
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Module 7: Email Marketing
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Module 8: Influencer Marketing
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7 Topics
1 Quiz
Influencer Marketing
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Introduction to Influencer Marketing
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Identifying and Approaching Influencers
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Formulating Influencer Contracts and Agreements
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Running Influencer Campaigns
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Measuring Influencer Impact
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Case Studies in Influencer Marketing
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Module 8: Influencer Marketing
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Module 9: Affiliate Marketing
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7 Topics
1 Quiz
Affiliate Marketing
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Basics of Affiliate Marketing
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Choosing the Right Affiliate Platform
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Recruiting and Managing Affiliates
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Creating Affiliate Marketing Content
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Legal Aspects of Affiliate Marketing
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Measuring and Analyzing Affiliate Performance
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Module 9: Affiliate Marketing
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Module 10: Analytics and Data-Driven Decision Making
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7 Topics
1 Quiz
Analytics and Data-Driven Decision Making
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The Importance of Analytics in Digital Marketing
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Introduction to Google Analytics
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Setting Up Analytics Goals and Reports
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Analyzing User Behavior
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Converting Data into Actionable Insights
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Tools for Data Analysis
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Module 10: Analytics and Data-Driven Decision Making
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Module 11: Mobile Marketing
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7 Topics
1 Quiz
Mobile Marketing
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Introduction to Mobile Marketing
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Mobile-Friendly Websites and Apps
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SMS and Push Notification Campaigns
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Location-Based Marketing Strategies
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Mobile Advertising
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Measuring Mobile Marketing Success
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Module 11: Mobile Marketing
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Module 12: The Future of Digital Marketing and Career Opportunities
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7 Topics
1 Quiz
The Future of Digital Marketing and Career Opportunities
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Emerging Trends in Digital Marketing
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The Role of AI and Automation in Marketing
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Digital Marketing Ethics and Privacy Concerns
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Building a Career in Digital Marketing
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Certifications and Continuous Learning
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Resources and Communities for Digital Marketers
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Module 12: The Future of Digital Marketing and Career Opportunities
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