Course Content
Module 1: Introduction to Marketing
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5 Topics
Introduction to Marketing
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Overview of Marketing Fundamentals
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Defining Marketing and Competitive Advantage
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Importance of Marketing in Business
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Case Study: Successful Marketing Campaigns
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Module 2: Market Research and Analysis
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6 Topics
Introduction to Market Research
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Types of Market Research
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Tools and Techniques for Market Research
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Analyzing Market Data
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Understanding Consumer Behavior
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Case Study: How Market Research Led to Success
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Module 3: Segmentation, Targeting, and Positioning (STP)
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6 Topics
Introduction to STP
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Market Segmentation
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Criteria for Effective Segmentation
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Target Market Selection
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Positioning Strategies
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Case Study: Effective STP in Action
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Module 4: Marketing Mix (4Ps)
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6 Topics
Introduction to the Marketing Mix
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Product Strategy
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Pricing Strategy
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Place (Distribution) Strategy
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Promotion Strategy
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Integrating the 4Ps for Competitive Advantage
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Module 5: Branding and Brand Management
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6 Topics
Introduction to Branding
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Building a Strong Brand
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Brand Equity and Brand Loyalty
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Brand Positioning
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Rebranding Strategies
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Case Study: Iconic Brands
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Module 6: Digital Marketing
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6 Topics
Introduction to Digital Marketing
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Elements of Digital Marketing (SEO, SEM, Social Media, etc.)
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Digital vs. Traditional Marketing
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Creating an Effective Digital Marketing Strategy
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Measuring Digital Marketing Performance
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Future Trends in Digital Marketing
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Module 7: Content Marketing
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6 Topics
Introduction to Content Marketing
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Types of Content (Blogs, Videos, Infographics, etc.)
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Content Marketing Strategy
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Creating Engaging Content
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Content Distribution Channels
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Measuring the Success of Content Marketing
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Module 8: Social Media Marketing
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6 Topics
Introduction to Social Media Marketing
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Popular Social Media Platforms
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Creating a Social Media Strategy
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Engaging with the Audience
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Social Media Advertising
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Case Study: Viral Social Media Campaigns
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Module 9: Customer Relationship Management (CRM)
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6 Topics
Introduction to CRM
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Importance of CRM in Marketing
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CRM Tools and Technologies
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Managing Customer Data
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Building Strong Customer Relationships
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Case Study: Success through Effective CRM
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Module 10: Integrated Marketing Communications (IMC)
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6 Topics
Introduction to IMC (Integrated Marketing Communications)
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The IMC Process
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Designing a Unified Message
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Coordinating Various Marketing Channels
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Optimizing the IMC Strategy
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Case Study: Successful IMC Campaigns
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Module 11: Marketing Metrics and Analytics
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6 Topics
Introduction to Marketing Metrics
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Key Performance Indicators (KPIs)
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Tools for Marketing Analytics
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Analyzing Marketing Data
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Using Analytics to Drive Marketing Decisions
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Case Study: Data-Driven Marketing
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Module 12: Developing a Marketing Plan
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6 Topics
Introduction to Marketing Planning
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Components of a Marketing Plan
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Setting Marketing Objectives
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Budgeting and Resource Allocation
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Monitoring and Adjusting the Plan
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Course Summary and Final Thoughts
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