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Marketing Fundamental

Course Content

Module 1: Introduction to Marketing
5 Topics
Introduction to Marketing
Overview of Marketing Fundamentals
Defining Marketing and Competitive Advantage
Importance of Marketing in Business
Case Study: Successful Marketing Campaigns
Module 2: Market Research and Analysis
6 Topics
Introduction to Market Research
Types of Market Research
Tools and Techniques for Market Research
Analyzing Market Data
Understanding Consumer Behavior
Case Study: How Market Research Led to Success
Module 3: Segmentation, Targeting, and Positioning (STP)
6 Topics
Introduction to STP
Market Segmentation
Criteria for Effective Segmentation
Target Market Selection
Positioning Strategies
Case Study: Effective STP in Action
Module 4: Marketing Mix (4Ps)
6 Topics
Introduction to the Marketing Mix
Product Strategy
Pricing Strategy
Place (Distribution) Strategy
Promotion Strategy
Integrating the 4Ps for Competitive Advantage
Module 5: Branding and Brand Management
6 Topics
Introduction to Branding
Building a Strong Brand
Brand Equity and Brand Loyalty
Brand Positioning
Rebranding Strategies
Case Study: Iconic Brands
Module 6: Digital Marketing
6 Topics
Introduction to Digital Marketing
Elements of Digital Marketing (SEO, SEM, Social Media, etc.)
Digital vs. Traditional Marketing
Creating an Effective Digital Marketing Strategy
Measuring Digital Marketing Performance
Future Trends in Digital Marketing
Module 7: Content Marketing
6 Topics
Introduction to Content Marketing
Types of Content (Blogs, Videos, Infographics, etc.)
Content Marketing Strategy
Creating Engaging Content
Content Distribution Channels
Measuring the Success of Content Marketing
Module 8: Social Media Marketing
6 Topics
Introduction to Social Media Marketing
Popular Social Media Platforms
Creating a Social Media Strategy
Engaging with the Audience
Social Media Advertising
Case Study: Viral Social Media Campaigns
Module 9: Customer Relationship Management (CRM)
6 Topics
Introduction to CRM
Importance of CRM in Marketing
CRM Tools and Technologies
Managing Customer Data
Building Strong Customer Relationships
Case Study: Success through Effective CRM
Module 10: Integrated Marketing Communications (IMC)
6 Topics
Introduction to IMC (Integrated Marketing Communications)
The IMC Process
Designing a Unified Message
Coordinating Various Marketing Channels
Optimizing the IMC Strategy
Case Study: Successful IMC Campaigns
Module 11: Marketing Metrics and Analytics
6 Topics
Introduction to Marketing Metrics
Key Performance Indicators (KPIs)
Tools for Marketing Analytics
Analyzing Marketing Data
Using Analytics to Drive Marketing Decisions
Case Study: Data-Driven Marketing
Module 12: Developing a Marketing Plan
6 Topics
Introduction to Marketing Planning
Components of a Marketing Plan
Setting Marketing Objectives
Budgeting and Resource Allocation
Monitoring and Adjusting the Plan
Course Summary and Final Thoughts

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Note on HRCI & SHRM Requirements

  • HRCI: Credentials like aPHR, PHR, SPHR, and GPHR generally require a set number of recertification credits within a three-year cycle.
  • SHRM: SHRM-CP and SHRM-SCP typically require 60 PDCs every three years.

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